Paloma’s Lip Liner Quest: The Beauty Detective

Paloma, better known on TikTok as @whor3chata_, has become a beloved figure in the beauty community—not for brand deals or paid partnerships, but for her genuine obsession with finding the perfect lip liner. Known for her candid humor, sharp eye for quality, and deeply relatable content, Paloma has unintentionally launched an online investigation that thousands are following: the case of the missing NYX Cold Brew.

Once her holy grail lip liner, NYX’s Cold Brew captured everything she loved—an ideal neutral brown tone that glided on effortlessly and matched a wide range of skin tones. But sometime last year, Paloma and her followers began noticing something strange. The formula had changed. What was once a cool-toned, creamy brown had shifted into a warmer, more orangey hue. For Paloma, this wasn’t just a minor tweak—it was a crisis.

In response, she began posting TikToks chronicling her journey to find a true dupe. With over 20 dedicated videos, she’s swatched, compared, and tested countless liners from other brands, all without a single sponsorship from nyx. Her motives are pure: she just wants her lip liner back.

Paloma’s fans have become equally invested, sending in suggestions, sharing their own finds, and rallying around her cause. In a recent update, Paloma shared that NYX has acknowledged the demand and plans to re-release the original Cold Brew formula—though no official date has been announced.

Until then, Paloma remains the beauty community’s unsponsored hero, reviewing products with honesty and heart. Whether she’s swatching dupes at 3 a.m. or decoding batch codes, she’s proving that passion—not PR—drives influence. And when the original formula finally returns, you can bet we’ll all be there with her, lip liner in hand. Check out Paloma's TikTok page for her whole cold brew dupe series!